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Strategic customer management : integrating relationship marketing and CRM

dc.contributor.authorPayne, Adrian
dc.contributor.authorFrow, Pennie
dc.date.accessioned2024-02-02T12:14:58Z
dc.date.available2024-02-02T12:14:58Z
dc.date.issued2013
dc.description.physical529
dc.identifier.eisbn9781107649224
dc.identifier.isbn9781107014961
dc.identifier.urihttps://ruep.ue.poznan.pl/handle/item/8602
dc.languagepl
dc.pubinfoNew York
dc.publisherCambridge University Press
dc.rightsClosedAccess
dc.titleStrategic customer management : integrating relationship marketing and CRM
dc.typeMonograph
dspace.entity.typePublication