Grundlagen des Marketing
dc.contributor.author | Lauer, Herman | |
dc.contributor.author | Geisbusch, Hans-Georg | |
dc.contributor.author | Veit, Thomas | |
dc.contributor.author | Linke, Klaus | |
dc.contributor.author | Weeser - Krell, Lothar M. | |
dc.contributor.author | Hinze - Lietze, Sabine | |
dc.contributor.author | Geml, Richard | |
dc.contributor.author | Sauermann, Peter | |
dc.contributor.author | Nussbaum, Rainer | |
dc.contributor.author | Geisbusch, Dieter | |
dc.contributor.author | Barth, Hartmund | |
dc.contributor.author | Schmidt, Dietrich | |
dc.contributor.author | Praetorius, Matthias | |
dc.date.accessioned | 2024-02-02T08:40:06Z | |
dc.date.available | 2024-02-02T08:40:06Z | |
dc.date.issued | 1991 | |
dc.identifier.uri | https://ruep.ue.poznan.pl/handle/item/8569 | |
dc.language | de | |
dc.pubinfo | Lansberg/Lech | |
dc.publisher | Moderne Industrie | |
dc.relation.book | Marketing : Grundlagen, Instrumente und praktische Anwendungen | |
dc.relation.booklink | https://ruep.ue.poznan.pl/handle/item/8567 | |
dc.relation.pages | 13-286 | |
dc.rights | ClosedAccess | |
dc.title | Grundlagen des Marketing | |
dc.type | MonographChapter | |
dspace.entity.type | Publication |
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