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Principles of Marketing

dc.contributor.authorKotler, Philip
dc.contributor.authorArmstrong, Gary
dc.contributor.authorOpresnik, Marc Oliver
dc.date.accessioned2024-01-24T08:28:57Z
dc.date.available2024-01-24T08:28:57Z
dc.date.issued2018
dc.description.physical734
dc.description.volume17
dc.identifier.isbn1-292-22017-1
dc.identifier.isbn978-1-292-22017-8
dc.identifier.urihttps://ruep.ue.poznan.pl/handle/item/7973
dc.languageen
dc.pubinfoHarlow
dc.publisherPearson
dc.rightsLimitedAccess
dc.titlePrinciples of Marketing
dc.typeMonograph
dspace.entity.typePublication